COMUNICACIÓN INSTITUCIONAL Y PRENSA LOCAL DE MANLLEU EN EL FRANQUISMO, 1940-1957
Abstract: Institutional communication and local press during the Franco regime in Manlleu (Spain, 1940-1957)
The article deals with the rhetoric of journalism and corporate communication in the town of Manlleu (Barcelona, Spain). The municipal newsletter Manlleu (1940-1957, Manlleu, Spain) was a local magazine of Franco postwar that published the festival programs. The paper shows how the political propaganda created a historical memory of martyrdom and the grievances of the Republic. This investigation is part of the celebration and discourse studies Celebratio et oratio, a repertoire of greeting speeches on celebrations from Spanish populations. It also contributes to the historical repertoire of local and institutional communication (ReCoLI). The repertoire combines the scopes of the speech, local institutions, ideology and the historical perspective.
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